We picked Lazy Tales (now Lazy Tales, Ltd.) because we wanted to invoke the idea of reading for fun. Don't expect to see a textbook here (well, maybe if it was a really, really, exceptionally fun textbook!)
The goal is that readers can feel comfortable that when they pick up a book, they should at least feel like it will be fun to read. Something you might pick for a lazy day. We like books that are enjoyable, ones that readers love to read. It's great when you just can't put down a book, and the last thing we want is for people to feel reading is a chore.
Hopefully you won't feel like you have to plod through several chapters, hoping that the story gets better. Nor should you have to struggle with the writing because the plot caught you and you really want to know what the author had in mind, but there's a bunch of words in the way.
Of course it's tough to be engaging to everyone all the time, but idea of Lazy Tales are that we should be above average.